Large city – in addition to including broad phrases in your list, you should also include more specific phrases – since there are more people in a city so the search volume is higher. This means your keywords will be broad and you will likely have only 1 primary keyword in your list, which should be targeted on the homepage. Larger markets = more specific keywords. Small town – small towns have less people so there will be lower search volume. And if it’s not done right (you don’t choose right keywords) you will spend tons of time trying to “reoptimize” content or you just won’t get results. I will show you how to create an organized, well-researched keyword list so you can develop your content and URLs around those phrases – and have a better chance of ranking on page 1. It outlines the keyword-targeted content that goes on your site, your URL structure, and it’s even used during link building. A keyword list is the blueprint for SEO like a sitemap is for your website.
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